Author: Marketing
22 Aug / 19
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Gearing Up for Fall

Marketing    Odds & Ends
Last week we shared some tips for closing up a summer home. While not a direct selling opportunity piece, the content offers a soft-selling approach to making your business more relevant – and seen as an HVAC resource beyond just maintenance and emergencies.   This week, we thought we’d tackle...
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15 Aug / 19
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Using Summer Closeup Season for Upselling

Marketing    Odds & Ends
As we enjoy the last few weeks of summer, like most businesses you are likely looking ahead to the next season’s selling opportunities.  Many families will be packing up their cottages for the season. This “closeup season” opens the door for many HVAC businesses to upsell their services – ensuring...
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8 Aug / 19
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Smart Tech for Summer

Marketing    Odds & Ends
We’re heading into the dog days of summer.  The heat and humidity are going strong ad it’s a perfect time to look at upgrading to smart technology to make life easier – inside and outside the home.   The HomeSelfe pulled together a piece that highlights the top smart technologies...
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1 Aug / 19
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HVAC Fun Facts

Marketing    Odds & Ends
We are in the throes of summer and everyone needs to blow off a little steam – or at least do a little light lifting.   This post reflects the current “out for the summer” vibe with some fun facts about the HVAC industry you may not have known.  This...
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9 Jul / 19
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Staying Profitable

Marketing    Odds & Ends
A few weeks back we talked about the positive outlook of the HVAC job market.  In doing some more reading, we came across this interesting article in The News that addresses how HVAC contractors can stay profitable in an unstable economy.  The article was written in June 2018 but it...
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26 Jun / 19
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The HVAC Market is Healthy

Marketing    Odds & Ends
In April, the Bureau of Labor Statistics releases interesting information on the HVAC market. It offers a quick overview of what HVAC professionals do and their work environment. It also looked at the median pay and what the job outlook is like for the industry.   The good news is...
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18 Jun / 19
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Show Off Your Expertise and Experience

Marketing    Odds & Ends
Everyone is fighting for airtime and the consumer’s mind – it’s so crowded out there between online/offline, tv/radio/podcasts, magazines/newspapers/blogs.  The one thing that is constant among all the mediums is that you need to put out quality content. Consumers – whether they are B2B or B2C – want to know...
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20 May / 19
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How to Weather Shoulder Season

Marketing    Odds & Ends
The craziness of winter is over and summer is just a few short months away. In such a seasonal business where we see so many ups and downs, it can sometimes get frustrating to stay energized and keep the business going during the slower months. We know that hotter summers...
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16 May / 19
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KONO Smart Getting Some Attention

Marketing    Odds & Ends
We usually showcase our media coverage on our Facebook page which is mostly seen by homeowners, but we’ve had some great coverage lately that we wanted to share with you. We thought these might be something you could share with your customers or use as part of your own marketing...
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8 May / 19
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Got a Rental Property? Get a Smart Thermostat

Marketing    Odds & Ends
As we head into summer, you may know some people who own seasonal rentals.  It’s always challenging as a landlord to manage things onsite, especially if the rental property isn’t right down the street. A smart thermostat, managed by a mobile app, is a great way to ensure renters are...
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